Grab

GrabMart, GrabFood, GrabForBusiness,
GrabGifts, GrabTransport, GrabSupport

project overview

Challenge

Design research for multiple verticals in Grab, working closely with the Design Team, Data Science Team, and Product Team to form product strategies for Southeast Asia markets.

Services

User Interviews

Usability Testing

Ethnographic Research

Contextual Inquiry

Surveys

Competitive Analysis

Funnel Analysis

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