MySingtel App, CAST App, Singtel Website, hi!App, Home Broadband, Home Protect Insurance, GOMO
Singtel has multiple consumer-facing products. As a team in a consulting firm, we conducted periodic qualitative user research to better understand users' goals and pain points, validate new ideas and features, and perform hygiene testing on key changes and feature prioritisation.
Concept Testing
Usability Testing
User Interviews
Ethnographic Research
Eye Tracking
User Journey Mapping