UOB
All-in-one banking app featuring AI-driven insights, personalised rewards, and simple investing.
.png)
Challenge
UOB wanted research and design testing insights for TMRW mobile app, MIGHTY mobile app and Simple Invest feature from users across 4 countries: Singapore, Malaysia, Thailand and Indonesia. Their goal was to better understand user needs in Southeast Asia to help improve their existing mobile app, and to better situate new products in the market in the future.
Services
Design Preference Testing
Components Co-creation
Concept Testing
Usability Testing
User Interviews
Ethnographic Research
Card Sorting
Have A project?
Tell me about it.
book a free call