Freelance

UX Designer

for websites

& apps.

whatsapp me
01
Servıces

Launch a new platform or redesign an existing one.

Website Design
and Webflow Development

Professional, fully responsive and scalable website design and Webflow development services that builds customer trust, drive leads, boost sales, introduces your new products or business, and establish your brand's online presence.

  • Strategy & Analysis
  • Branding & Logo Design
  • Copywriting
  • Hosting & Domain Setup
  • Search Engine Optimization
  • CMS Integration

Mobile App Design

Mobile apps that are fully responsive and deliver elevated user experiences to drive signups, boost engagement, and delight users at every interaction, ensuring long-term acquisition and retention success.

  • Strategy & Analysis
  • Branding & App Icon Design
  • User Interface Design
  • Wireframing & Prototyping
  • Design System
  • Graphic Design

Digital Product Design

Internal enterprise platforms, tools or systems that streamline workflows and minimize errors, or external consumer-facing products that drive signups, long-term acquisitions and conversions.

  • Strategy & Analysis
  • Branding & Logo Design
  • User Interface Design
  • Wireframing & Prototyping
  • Information Architecture
  • Copywriting

UX Research and Strategy

User experience research serves as a crucial catalyst for uncovering deep user insights, pinpointing emerging needs, and driving innovation. By delving into users' pain points, aspirations, and evolving requirements, organizations unlock valuable opportunities for pioneering new products or features.

  • Usability Testing
  • User Interviews
  • Surveys
  • Competitor Research
  • Market Research
  • Concept Testing
02
Works
03
about

About me

100+

UX Projects Done

5+

Years Experience
Hello! I'm Jael, a freelance UX designer from Singapore. I specialize in designing and researching user-friendly websites and apps for solopreneurs, SMEs, and MNCs. Let's collaborate to boost engagement and success for your project—no matter your industry or location. Reach out and let's chat!

Clients from multiple industries

Fintech, Banking, Telco, Real Estate, Travel, Electronics, Education, F&B, Transport, Retail, Entertainment, B2B, Social Media

Completed UX projects across regions

Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, Hong Kong, Korea, China, Sydney, New Zealand, Mexico, USA, United Arab Emirates

“Jael's exceptional fusion of user research and design expertise has been instrumental in reshaping StashAway's product experience. Leading initiatives ranging from enhancing user onboarding to revamping our app's homepage, her work not only improved usability but also provided valuable insights driving our product's continuous iteration and improvement.”
Zenan Liu
Head of Design, StashAway
"I worked with Jael as she led the UX research for Grab for Business team. Through our time and interaction together, Jael displayed incredible professionalism and passion in uncovering user insight from our enterprise clients, organising and conducting each research with poise and presenting actionable output to inform our product and business team on where to focus on.Jael is meticulous and has a special ability to bring the sense of calm and order when she leads discussions. She thinks with clarity and thoughtfulness in mind, and quickly gained trust among her senior stakeholders to become a valuable voice in meetings. She is also very pleasant to be around and an absolute joy to work with. I trust her to be a strong asset for any user centric team she will join in the future."
Aurelia Jessica
Design Manager, Grab
"Jael is meticulous in her approach towards UI UX, leveraging on her psychology and research background to conduct research on user behaviours, needs and wants. With the findings, she carefully designed new experience and interface for Kalpha. Her varied skill sets allow her to look at UI UX in a unique angle and create interesting and meaningful results. Excited for Jael's career in the industry!"
Jaden Teo
Co-Founder, Kalpha

FAQs

What are your services?

I offer a range of services including app design, website design and webflow development, digital product design, and UX research and strategy.

How much does a typical project cost?

Prices for projects vary, with most ranging from $4,000 to $25,000, depending on the project's scope and complexity. Specific pricing details will be provided during the consultation stage.

What is the timeline?

Each project typically requires 2-3 weeks to complete if content is available and the design is straightforward. However, for more complex designs involving custom content or additional features, the timeframe may extend to 2-3 months.

Can you develop an existing web design that I have?

Yes, I can design your website using Webflow, which offers secure hosting, a CMS, and a user-friendly editor for easy content edits even after the project.

How many times can we make changes during development?

I provide two main design revision stages where you can request significant changes. The goal is to finalize most details during design to avoid delays in development and project delivery.

Do you offer support after the project is completed?

Yes, I am able to offer continuous support and maintenance services to ensure the seamless functionality of your websites and applications. This will incur a smaller additional fee.

Can you work with my existing brand guidelines?

Absolutely! I can work with your existing brand guidelines to create designs that align with your brand identity.

What can I expect from a design project?

Usually, each project starts with an initial call. Then, I'll send over the project strategy together with a sitemap, wireframe, and design guideline for your review. Once approved, I'll use user-centered design principles to create high-quality, responsive, accessible, and interactive designs. We will then review revisions before moving to development.

What design software do you use?

I mainly work with Figma and Adobe Creative Suite (XD, Illustrator, and Photoshop). Additionally, I have strong skills in other tools such as Sketch and Invision. If you require a particular tool, I might be able to accommodate your needs.

What should I prepare for our call?

You don't have to prepare anything. This call is just to understand your project needs and how I can help. Reference websites or apps would be helpful but are not required.

Still have questions?

Contact me for more information.

04
contact

Have A project?

Tell me about it.

book a free call