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Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, Hong Kong, Korea, China, Sydney, New Zealand, Mexico, USA, United Arab Emirates
Trusted by startups and established brands to deliver UX that drives real results.
I worked with Jael as she led the UX research for Grab for Business team. Through our time and interaction together, Jael displayed incredible professionalism and passion in uncovering user insight from our enterprise clients, organising and conducting each research with poise and presenting actionable output to inform our product and business team on where to focus on.
Jael is meticulous and has a special ability to bring the sense of calm and order when she leads discussions. She thinks with clarity and thoughtfulness in mind, and quickly gained trust among her senior stakeholders to become a valuable voice in meetings. She is also very pleasant to be around and an absolute joy to work with. I trust her to be a strong asset for any user centric team she will join in the future.
Jael's exceptional fusion of user research and design expertise has been instrumental in reshaping StashAway's product experience. Leading initiatives ranging from enhancing user onboarding to revamping our app's homepage, her work not only improved usability but also provided valuable insights driving our product's continuous iteration and improvement.
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Jael is meticulous in her approach towards UI UX, leveraging on her psychology and research background to conduct research on user behaviours, needs and wants. With the findings, she carefully designed new experience and interface for Kalpha. Her varied skill sets allow her to look at UI UX in a unique angle and create interesting and meaningful results. Excited for Jael's career in the industry!
I provide UX design, UX research, UX consulting, and website development. I help businesses create user experiences that drive growth and deliver measurable results.
I partner with forward-thinking companies who value premium UX — from fast-growing startups to established brands across fintech, e-commerce, transport, and lifestyle sectors.
Costs vary based on project scope and goals. I offer flexible packages for startups and strategic, long-term UX partnerships for larger businesses. The best way to get a tailored quote is to book a discovery call so we can discuss your needs and budget.
I use a collaborative, user-centered process:
1. Discovery & Strategy
2. Research & Insights
3. UX Design & Prototyping
4. Testing & Refinement
5. Delivery & Ongoing Support
Every project is customized to your goals.
Project timelines vary based on scope and complexity. Website design projects usually take around 2 months to complete. Many clients partner with me for 6 to 12 months of UX services to continuously improve and grow their products. During our initial consultation, I’ll provide a tailored timeline and keep you updated throughout the process.
Yes! I offer ongoing UX consulting, design updates, and continuous product improvements to help your business grow sustainably.
I combine UX expertise with a psychology and research background to deliver designs that don’t just look good — they work. I focus on business outcomes, data-driven decisions, and building products that people love to use.
To start a project, you can book a call with me, or reach out via WhatsApp or email. From there, we’ll set up a 30-minute discovery call to explore your goals, and I’ll send you a custom proposal and pricing. Once we agree on the details, we can kick off the project and start building together.
Contact me for more information.
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